In recent years, the popularity of "alternative fundraising channels" for business equity funding has boomed, largely driven by technology and the role it is playing in making private equity investment more accessible to a wider audience.
This trend has brought larger shareholder bases making smaller individual investments to the world of small and medium-sized business, which in turn poses new challenges for shareholder management - these investors require looking after! And proper attention to shareholders can involve considerable time and effort for executives who are often already overburdened with their primary focus of getting their businesses to perform. Furthermore, the higher number of smaller shareholders
only increases the pressure on executives to report to them.
So how does a small business keep its shareholder base happy and properly informed without over-extending its already stretched human resources? And, without being afforded some attention, how do shareholders assess the value of their investment and what the future holds?
Technology can play a big role in making this task seamless and much less onerous for executives while providing all the basic information and services that are desirable for shareholders. This is the gap sharegov has identified in the market and has set out to plug.